Marketing and Publicity 101
Who are you trying to reach? | What story are you telling? | What is your purpose?
These are the big questions around creating your marketing content. Your content may be memes, pictures, videos, illustrations, verbiage and whatever other ways you may create in order to connect with other people. You want to reach the people who will become a member of your tribe who will then support your art, your brand, and you. Welcome to Marketing and Publicity 101.
How you connect with the people you want supporting you will make all the difference in whether or not they will support you. You need to show the world what your brand is through your story in words, images, videos and most importantly human interaction. People want to feel connected, especially before they start supporting someone else and their endeavors. It used to bet that the only way to get publicity was through big media outlets; thankfully, this is no longer true with social media. You just have to get organized, get creative, be authentic and hustle like you have never hustled before.
Where do you start? First, make a list of the places you want to start promoting your brand, where are you going to market yourself. i.e. Website, Instagram, Facebook, YouTube, Spotify, etc. Your website is listed first, as you may set one up for free and this will become your brands’ storefront. On your website, you collectively have everything your fans need to know about you. You should have a page for tour dates, links to various videos you have on YouTube or elsewhere, images, your merchandise, booking inquiry forms, and much more. This is your home base, your central intelligence for your brand.
Let's jump into...